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My Top Lesson learned in 2017



In this season of reflection and giving thanks, I was asked to share what drives and inspires me to do the work that I do. My top lesson learned this year was that the more I intentionally tap into those sources of energy, the more flow and satisfaction I can feel each day. By doing this I'm able to achieve dreams I never imagined. I'm going to share what drives me and hope that some of this inspire others to do the same. Again, the question that was asked was:

"What makes you do what you do?"


I am an optimist. And I am optimistic about the upswing in a worldwide sustainability movement and with it the seismic shift in international business practices and the engines of commerce. Over centuries we have generated so much profit, so many advances and opportunities in equal measure with waste, inequality, and pollution. But now? Within the S&P 500, 82% of companies are reporting on sustainability and the number one factor for a millennial selecting a new job is the chance to make a difference in the world. Times have changed.


We are no longer allowing the way we used to do things to dictate how we will do them today or tomorrow. “Doing business as usual” is no longer an acceptable excuse or curtain to hide any manner of social or environmental sins. Now business is expected to be transparent and proactive. The men and women who drive these businesses believe in this wholeheartedly. I am excited by them. I am driven by them. MilkCrate’s team and business model are devoted to building a platform to spur this growth faster, ever more productively.

On a less philosophical, more day-to-day level – I love design. I enjoy the aesthetic and logical problems that come with developing software and a brand. I also love the struggle of building a team that is coherent, productive and fun. The art of running a startup is not enough, but it is a big part of why I do what I do.


And of course, I love a challenge. The odds are so against me, and against us for so many reasons. As a woman raising capital the odds are against me. As a first-time tech founder, the odds are against me. As a startup of any kind, the odds are against me. These are exactly the kind of odds I thrive against. I’ve gotten more in touch with this quality of mine through my newfound love of training and competing in Brazilian Jiu-Jitsu. My experience with this sport has been transformative and by far the best thing I’ve ever done for my mental health and sense of self … particularly during the arduous journey of company creation. This martial art renews me, renews my energy and my spirit.


The biggest lessons you can learn as a new jiu jitsuka is that you must accept that you learn through failure and that the only way to succeed, to win, is to rely on a strong mental calm and experienced technique. The dynamics of the sport are designed to level the playing field, so that any natural strength, size or aggression are not an asset. The sport demands experience and technique above all else. I can and have beaten people larger, stronger, and more aggressive than me. I am relying on skills which I am slowly building by training with teammates who have done this much longer than I have. That’s it. That’s the ‘secret’.


These lessons are perfectly applicable to running a startup. The people who become black belts are the white belts who never quit. The people who build successful companies are the ones who never give up. From my practice of this sport, I have learned that I love pushing through and finding that next level of resolve, of learning, and of grit. Same goes for running MilkCrate.


I hope if you made it to the end you found yourself thinking about your own sources of energy, your own gifts, and how you can tap into them to fuel the good work that you do in the world. Wishing everyone a bountiful and joyful day, season, and beyond.

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